Winning with the AI Act

This workshop explores how startups and growing companies can use the EU AI Act as a strategic advantage rather than seeing regulation as a barrier. Participants will learn how responsible AI practices and early compliance efforts can strengthen trust, improve market access, and support long-term growth.

The workshop is free for startups and sponsored by StartupTRD.

Responsible AI as a competitive advantage

Many companies view AI regulation as a cost or obstacle. In practice, organizations that work proactively with the EU AI Act are often better positioned to:

• Win enterprise and public sector contracts
• Move more efficiently through investor due diligence
• Build credibility in competitive and regulated markets
• Reduce operational and reputational risk related to AI systems

The workshop focuses on practical opportunities connected to early adoption and structured AI governance.

What you will learn

Participants will gain insight into:

• What obligations actually apply under the EU AI Act
• Situations where exceptions and exemptions may be relevant
• Typical risk areas for startups using or developing AI
• How AI governance can become a commercial differentiator
• Responsible AI in regulated sectors such as health, education, HR, and infrastructure

Who should attend

The workshop is relevant for:

• Startups developing AI products or services
• Companies selling AI solutions to the public sector
• Founders, business leaders, and AI strategists
• Teams working in regulated industries

No technical background is required.

Practical information

• Format: Workshop / event / presentation
• Location: Trondheim
• Duration: Approximately 3 hours
• Language: English
• Price: Free for startups

Learning outcomes

After the workshop, participants will better understand how to:

• Navigate the EU AI Act in practice
• Identify compliance and governance priorities
• Communicate AI risks and responsibilities clearly
• Use responsible AI as part of business strategy and positioning